My Dear, I Went for the Steal

Congratulations to Ms. Heather Norman and Andrew "The Long Arm of the Sing Song Law" Tuegel for correctly naming "This Year's Love" by David Gray as the Sunday Song of the Day.

He may have a great showing in the slalom later in the Games, but so far Bode Miller has been the largest let-down of the 2006 Olympics. Not since Reebok's doomed "Dan and Dan" promos for the 1992 Barcelona Olympics has a hype-fest fall as far off the mark as Nike's "Join Bode" campaign.

It might be a catch-22 for athletes who only capture our attention every four years, but large-scale Olympic advertising campaigns focused on individual athletes always have a strange way of falling far short of the mark. Perhaps the relentless press coverage of Miller before these games set the bar so high that anything less than 5 golds would be seen as a disappointment, but thus far the potential golden boy of the Turin Olympics has gained the most notoriety for his shortcomings rather than his superhuman exploits.